Burger King’s Dragon Ball Super collaboration is much bigger than a few collectible toys, with exclusive food, merchandise, and themed restaurants appearing around the world.
The crossover was initially revealed in Mongolia before expanding to markets including the United States, Canada, Malaysia, Denmark, Sweden, and others.
While American customers can order a Power Up Pack with nuggets, Super Saiyan Sauce, Dragon Ball Burst Lemonade, and a collectible figure, fans elsewhere are getting entirely different menu items.
In Denmark and New Zealand, Burger King and Toei Animation have launched a Super Saiyan Meal featuring a flame-grilled beef burger served on a bright orange bun. It comes topped with Japanese chili mayonnaise, lettuce, tomato, roasted onions, and bacon.
Customers can also order Dragon Ball Super Fries covered in Japanese chili mayo and roasted onions.
The first 150 customers at each Danish restaurant who order a Super Saiyan Meal through the Burger King app will receive one of two limited-edition T-shirt designs.
Other international versions of the menu have gone even further, with a Super Saiyan Whopper and additional Dragon Ball-inspired food appearing in select markets.
For instance, Brazil is getting another exclusive food item called the Pepperoni Dragon Balls. The crispy orange bites are filled with cheese and pepperoni, turning the franchise’s seven wish-granting orbs into an edible side dish.
Burger KingBurger King transforms restaurants for Dragon Ball Super collab
In Malaysia, the crossover launched on September 7 with three different King Jr. meals, themed crowns, and six collectible figures.
Locations have also been transformed into immersive Dragon Ball Super restaurants with character artwork, exterior graphics, and special lighting.
The participating restaurants are located in Wangsa Maju, Kuala Lumpur; Sunway Pyramid, Selangor; Botani Village, Perak; Limbongan, Melaka; and Lukut, Negeri Sembilan.
Burger King Canada appeared to be planning an even more elaborate activation in Toronto. A now-deleted social media post announced a real-world hunt for seven Dragon Balls on September 8.
The promotion instructed fans to follow clues around the city, with the first person to find each Dragon Ball receiving a secret prize. However, promotional material for the scavenger hunt appears to have since been removed from Burger King Canada’s social media accounts.
Dexerto reached out to Burger King for clarification but did not receive a response before publication.
Despite the uncertainty surrounding the Toronto event, the scale of the international rollout makes this one of Burger King’s largest anime collaborations to date.
BK’s team-up with Dragon Ball comes as the anime is set to return with the long-awaited Galactic Patrol arc and fan-favorite manga antagonist Moro. Before that, however, Dragon Ball Super: Beerus, an enhanced version of the Beerus arc, is set to debut this October,
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