Borderlands 4 has climbed to become the third-highest-selling game on Steam after players became fixated on Loveless, its new DLC Vault Hunter.
The game’s player count has also jumped to roughly eight times the low numbers it had been posting in recent months.
Gearbox released Loveless on September 10 alongside Borderlands 4’s Version 1.10 update. The character is an ex-Anshin hacker turned assassin who shares her mind with a digital virus capable of taking physical form as a deadly Wyrm.
Loveless’ white hair, gold piercings, cybernetic design, and futuristic outfit immediately caught players’ attention. Posts showing off the new character’s features helped spread the reaction, with fans openly thirsting over the new Vault Hunter across social media.
Free play weekend and thirst traps in Borderlands 4
Loveless is not just a cosmetic addition. Her abilities focus on Corrosive and Radiation damage, with skills that include throwing a contagious Plague Star shuriken, entering stealth while creating a decoy, and summoning her Wyrm companion to attack enemies.
She also uses a RAM meter that powers up her melee attacks and gun damage.
The character costs $9.99 as standalone DLC, while Story Pack 2: FL4K and the Last Resort costs $19.99. Both are included in the Borderlands 4 Super Deluxe Edition and Vault Hunter Pack, according to 2K’s official update.
The renewed interest has also been helped by a major promotion. Borderlands 4 is currently holding a free play weekend on Steam, Xbox, and PlayStation, allowing players to access the base game before deciding whether to buy it.
Steam players can play for free until September 14, while the game and its Deluxe and Super Deluxe editions are also 50% off during the anniversary sale.
That combination appears to have brought plenty of returning players back to Kairos. SteamCharts recorded a 24-hour peak of 16,475 players on September 11, compared with an August average of just over 4,000.
The game’s recent spike is being attributed to both the free weekend and the arrival of Loveless, but social media’s fascination with the new character has clearly added to the momentum.
The Steam ranking is likely to fluctuate as the weekend continues, but Borderlands 4 has suddenly found itself back in the spotlight, largely because players cannot stop talking about its newest Vault Hunter.
I’m Abhishek Sharma, an author at TigerJek.com. I enjoy exploring games, testing different strategies, and turning what I learn into clear, useful guides. My goal is to help players understand the game better and improve without the usual confusion.
