Amazon users have discovered an “About You” page that reveals some of the surprisingly specific assumptions the company has made about them.
The feature uses information tied to a person’s shopping activity to build a profile of their interests, preferences, hobbies, and other details. While Amazon officially introduced About You in May 2026, the feature is now gaining attention after shoppers began sharing some of its more unusual conclusions.
One Threads user went viral after discovering Amazon had determined that she “has flat buttocks,” alongside more typical details about her shopping habits.
“I stumbled upon a page of assumptions that Amazon has made about me based on my purchases and I’m literally speechless,” she wrote. “I mean it ain’t wrong but damn did you have to call me out like that?”
Threads: fangirlinmeganThe post received more than one million views in less than a day and prompted other shoppers to check what Amazon had listed about them.
The Threads user later suggested Amazon’s “flat buttocks” assumption may have been connected to a previous purchase of “butt scrunch leggings.”
How to check what Amazon thinks about you
Amazon users can view their About You information through the retailer’s website or mobile app.
On desktop, hover over “Hello, [your name]” in the upper-right corner and select “Account.” Find “Ordering and shopping preferences,” then select “Your Shopping preferences.”
From there, scroll to the bottom of the page and select “Manage your information” to see the details Amazon has associated with your account.
On the Amazon mobile app, tap the menu icon at the bottom of the screen and go to Account > Shopping preferences > About you.
Amazon says the information is used to personalize the shopping experience and improve recommendations. Users can review the details associated with their account and remove information they don’t want used for personalization.
The About You section can also include information customers have provided directly, including interests, dietary preferences, and sizing information.
The discovery comes shortly after Amazon users raised concerns over a change to the company’s Wishlist feature that could expose more information about where gifts are being sent.
In September, Amazon updated its Wishlist system to allow some third-party sellers to access a recipient’s delivery address when fulfilling an order, prompting warnings that the change could potentially expose users who rely on Wishlists to keep their location private.
I’m Abhishek Sharma, an author at TigerJek.com. I enjoy exploring games, testing different strategies, and turning what I learn into clear, useful guides. My goal is to help players understand the game better and improve without the usual confusion.
