Tinder is hosting in-person meet ups as users get tired of just matching on app

Tinder CEO Spencer Rascoff has addressed the fact that people are now looking to meet a partner in person rather than using dating apps.

Online dating has been around for years and years, but with the likes of Tinder, Hinge, and Bumble, it has become more accessible than ever. It doesn’t take long to set up a profile and start chatting with potential partners. 

Many relationships can point to an app like Tinder as the starting point of things too, with many now incorporating it into wedding speeches. However, there are plenty of others who are looking to move away from apps and find a real connection with someone face-to-face – just like the good old days. 

That has prompted Tinder to switch things up and adapt, with CEO Spencer Rascoff noting they’ve started focusing a bit more on in-person events.

Tinder is running in-person events now

“We have so much research that shows that people want to meet in person, at events, including from this new study,” Rascoff told the Associated Press, noting they now have meet-ups in 50 cities around the world.

“So rather than running away from that observation, we decided to run towards it, and embrace events by integrating them into the core Tinder experience.”

Those events are continuing to expand too, with the UK next on the list. “We’ve done it to rejuvenate interest in the category of online dating,” Rascoff added.

Tinder

He noted that these in-person events aren’t being held “for the purpose of making money for Match Group,” but just to get people talking away from the app.

There have been a number of changes in the online dating world in recent weeks. Bumble dropped its signature women-first messaging rule, allowing men to start conversations.

The app was also sold for $1.3 billion in mid-October following a decline in users paying for premium features.