MKBHD calls YouTube’s new A/B testing feature its “craziest, riskiest” idea yet
Marques ‘MKBHD’ Brownlee has raised concerns over YouTube’s upcoming video A/B testing feature, calling it one of the platform’s biggest changes in recent years. YouTube revealed video A/B testing during its latest Made on YouTube event alongside several other additions, including custom homepages, new livestream features, and AI-powered Shorts editing tools. While Brownlee acknowledged that
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