Popular streamer Kai Cenat has explained why his Vivet clothing line is expensive. However, fans did not buy it.
Popular Twitch streamer and internet personality Kai Cenat has officially launched a new clothing line named Vivet. He says the products under his brand have been priced to match his vision, and he did not want to compromise. However, many fans have opined that the costs of Vivet might be too high. Some have also compared it to the newly announced iPhone 18.
“His jacket is the price as the iPhone 18 isn’t that crazy?” wrote X user @nickjvs.
“You can’t demand luxury prices without even remotely establishing yourself as a luxury brand.” said X user @lesnar_glo87.
“The vision: sell for big moneys to make big moneys, vision: sell to rich, **** the poor.” commented X user @Happybara69.
“Kids watch you no parent buying a $950 book bag for their kid because they **** with you brother I get it what you’re trying to do but you could still make bank if the bag was $150-$200.” wrote X user @TooCalm_99.
“The problem is, and I’m surprised no one told him this….his target audience cannot afford his prices. Those who can afford those prices aren’t his target audience sooo, ofc it’s not gonna sell out. He should’ve priced it relatively high to his audience.” explained X user @yourblckcreator.
Other fans kept comparing Vivet with Kanye West’s Yeezy brand. It’s not the first time this comparison has come up amongst his fans.
“Whole Lotta ******* nonsense by the way. ‘Lower the vision’…you grifter Kanye’s entire flow and got your streamer Boyz to hype you.” stated X user @RenatoPerocchio.
“bro thinks he is Kanye West hahaha.” said X user @nova2cotton.
Kai Cenat Debuts Vivet At New York Fashion Week
On September 12, 2026, Kai Cenat finally debuted his clothing line, Vivet, at New York Fashion Week. The brand showcased pieces such as hoodies, tracksuits, coats, and leather jackets on the runway following a year-long anticipation.
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