PRIME, the beverage brand founded by YouTubers Logan Paul and KSI in 2022, has announced a new collaboration with Pop-Tarts, revealing a lineup of protein shakes inspired by three of the breakfast pastry brand’s most recognizable flavors.
After building its business around Hydration and Energy drinks, PRIME entered the ready-to-drink protein market in January 2026 with canned shakes containing 32 grams of protein. The Pop-Tarts collaboration marks the latest addition to the growing lineup.
The collaboration was announced in July, and the company shared a promotional image of the new drinks alongside a brief list of their nutritional details on July 31.
PRIME adds three Pop-Tarts inspired flavors to its protein shake lineup
According to PRIME, the new shakes will be available in Frosted Strawberry, Frosted Blueberry, and Frosted Chocolate Fudge flavors.
Each 11-ounce ultra-filtered milkshake contains 32 grams of protein, 150 calories, 3 grams of sugar, 0.5 grams of fat, and is made without carrageenan.
The promotional image shows the three flavors packaged in PRIME’s slim can design with Pop-Tarts branding, featuring artwork inspired by the matching pastries behind each drink.
The announcement did not include a release date, pricing, or availability details.
The announcement is also the latest in a growing list of unusual Pop-Tarts collaborations.
Earlier this year, the brand teamed up with Liquid Death to launch Pop-Tarts Carnage, a limited edition black iced tea inspired by Frosted Strawberry Pop-Tarts, marking the pastry brand’s first beverage collaboration.
I’m Abhishek Sharma, an author at TigerJek.com. I enjoy exploring games, testing different strategies, and turning what I learn into clear, useful guides. My goal is to help players understand the game better and improve without the usual confusion.
