Mountain Dew is bringing one of its most recognizable flavors to the UK, with Pitch Black set to roll out nationwide beginning in November.
The citrus grape-flavored soda is known for its dark purple color and has appeared several times in the US over the past two decades. Its arrival in the UK comes after its most recent major US retail comeback ended following a limited-time run.
Before the wider UK release, Pitch Black will be available exclusively through wholesaler Booker Group throughout October.
Mountain Dew Pitch Black gets UK release
Mountain Dew Pitch Black will be sold in 12-packs of 16.9 oz bottles when it launches, according to Carlsberg Britvic, which distributes Mountain Dew in the UK.
“With its bold taste, striking dark liquid and standout pack, it’s sure to grab shoppers’ attention,” Carlsberg Britvic brand director of carbonates David Laidler said.
“We’re confident Pitch Black will deliver strong sales by exciting fans, while bringing new consumers into the Mountain Dew brand,” Laidler added.
The company says Mountain Dew sales in the UK are up 11.5% year over year, with the brand now worth £32.6 million, or approximately $43.2 million, in retail sales value.
“Mountain Dew is flying,” Laidler said. “Our bold new Pitch Black flavor innovation offers customers an opportunity to build on that momentum.”
Pitch Black has a long history in the US, first launching as a limited-edition Mountain Dew flavor in 2004 before returning on multiple occasions.
The flavor made a major comeback in 2016 as part of Mountain Dew’s DEWcision campaign, where fans voted between Pitch Black and Baja Blast for a permanent spot in the lineup. Pitch Black won the vote and remained available afterward, but eventually disappeared from widespread US retail distribution.
Mountain Dew brought Pitch Black back to US stores again for a limited time in January 2023, including a Zero Sugar version and an energy drink variant.
As of October 2026, Pitch Black is not included in Mountain Dew’s main consumer-facing lineup of flavors in the US.
PepsiCo does, however, continue to list Pitch Black through its business and foodservice channels, including 12 oz cans and 16.9 oz bottles, with availability varying by customer and business segment.
Pitch Black’s arrival follows another major Mountain Dew expansion in the UK, with Baja Blast officially launching at Taco Bell restaurants nationwide earlier this year.
I’m Abhishek Sharma, an author at TigerJek.com. I enjoy exploring games, testing different strategies, and turning what I learn into clear, useful guides. My goal is to help players understand the game better and improve without the usual confusion.
