Burger King’s new Magic: The Gathering collaboration has been available for barely 24 hours, and scalpers are already flipping its exclusive merchandise for hundreds of dollars online.
As Dexerto previously reported, the fast food giant launched its MTG promotion in Italy on November 10, offering a special meal with a collectible deck box and 100 protective card sleeves.
The bundle costs just €19.90 (around $22 USD), but the limited availability and Italy-exclusive release have seemingly created the perfect opportunity for resellers to make a quick profit.
And they’re wasting absolutely no time.
Burger King/DexertoBurger King x Magic: The Gathering items are already selling for hundreds
A look at eBay’s completed sales reveals just how quickly the collaboration has turned into a scalping frenzy.
One listing for a single Burger King deck box and sleeves was marked as sold at $223.28, while a two-set bundle showed $216.58.
Larger lots have commanded even more, with five sets appearing at $390.74 and another collection containing eight sets reaching an eye-watering $524.71.
Meanwhile, Italian outlet Libero reports that scalpers are asking as much as €200 for the promotional merchandise on resale platforms, including eBay and Vinted.
The situation is already affecting customers in Italy, where some restaurants have reportedly run out of the collaboration’s merchandise following bulk purchases.
eBayMaking matters even more ridiculous is the fact that the bundle doesn’t actually contain any Magic: The Gathering cards. Buyers are paying these prices for an empty deck box and sleeves.
Unfortunately, this isn’t the first time a fast food collaboration has attracted scalpers.
In August 2025, McDonald’s Pokemon Happy Meal promotion caused chaos in Japan, with customers buying enormous quantities of meals to obtain exclusive trading cards, leaving discarded food behind.
The problem became so widespread that McDonald’s introduced anti-scalping restrictions for its 2026 Pokemon promotion, despite that year’s Happy Meals not even containing trading cards.
Burger King’s Magic: The Gathering promotion is scheduled to run until November 30, although merchandise is only available while supplies last.
However, MTG’s Head Designer, Mark Rosewater has suggested that the promotion could expand to other regions besides Italy.
“If it goes well, there’s the possibility of expanding our partnership, but none of that has been decided yet,” he said.
I’m Abhishek Sharma, an author at TigerJek.com. I enjoy exploring games, testing different strategies, and turning what I learn into clear, useful guides. My goal is to help players understand the game better and improve without the usual confusion.
