YouTuber Alfie Potts Harmer has left HITC Sevens after nine years, transitioning entirely to his independent channel where he plans to focus on long-form, niche soccer documentaries he says he was never able to make at HITC.
In his final weeks at the channel, he put out a run of increasingly absurd listicles that had fans joking he was trying to get himself fired.
Over his nine-year tenure, Harmer produced 1,941 videos generating 339 million views, writing, narrating, editing and designing thumbnails for the channel entirely by himself.
Where the “trying to get sacked” theory came from
In his final weeks, Harmer churned out videos ranking things like the seven worst bald people in soccer and every Dembele from worst to best.
Other entries included David Nugent’s strike partners and the largest car parks at the 2026 World Cup.
Fans couldn’t get enough of it, though many assumed there had to be a reason behind the sudden shift. “The theory is he’s trying to make terrible videos in order to get sacked,” one TikToker said.
Harmer denied that was ever the plan. “There was the idea that I was making absurd videos because I wanted to be sacked. That was never the case,” he said.
“It just seemed more fun and interesting to me, to subvert the genre by breaking it down to its core components in order to expose its mechanics, flaws and cliches in a way that I’d never really seen anyone else do before on YouTube.”
The real friction started building after a 60-minute documentary he produced was pulled in October over an unspecified legal issue.
Management responded by telling him to make shorter videos and avoid contentious topics, the opposite of the deep-dive content he actually wanted to make.
He was also told to start inserting ads for an internal app called Talking Points into his videos, something he’d always refused to do. “I resented that, and that sort of sped up my departure, I suppose you could say.”
Harmer tried to buy the channel outright, submitting two bids to GRV Media.
Both were rejected, and the company countered with a price roughly double his final offer, which he turned down.
He insisted the split was amicable. “I have no personal grievances and bear no ill will towards HITC, the parent company GRV, or anyone there. We just had different interests and priorities which ultimately became insurmountable.”
I’m Abhishek Sharma, an author at TigerJek.com. I enjoy exploring games, testing different strategies, and turning what I learn into clear, useful guides. My goal is to help players understand the game better and improve without the usual confusion.
