Carl’s Jr. is changing how its burgers are prepared across the chain as part of a new initiative dubbed the “Burger Revolution,” with a new double cheeseburger leading the rollout.
The fast-food chain announced the systemwide shift in September, moving to a cooked-to-order process designed to serve burgers hotter and fresher instead of relying on traditional holding systems.
The change is being introduced alongside the Angus Maximus, a new limited-time burger that serves as the first major menu launch under the Burger Revolution.
Carl’s Jr. debuts $5.99 Angus Maximus
The Angus Maximus features two charbroiled 100% Angus beef patties topped with American cheese, sliced onions, dill pickles, and special sauce on a toasted brioche bun.
The two patties provide 5.7 ounces of Angus beef, with Carl’s Jr. pricing the burger at $5.99 for a limited time at participating locations.
Alongside the launch, new members who sign up for the Carl’s Jr. My Rewards program can receive a free Angus Maximus with any purchase. The promotion runs through October 27.
“Carl’s Jr. has never been in the business of serving burgers that are just good enough,” Carl’s Jr. brand president Iwona Alter said.
“The Burger Revolution and our shift to a cooked-to-order process represent our commitment to raising the standard across the entire Carl’s Jr. experience. The Angus Maximus is the perfect burger to lead that charge, bringing two charbroiled 100% Angus beef patties, bold flavor and the quality and value our guests deserve.”
The Burger Revolution extends beyond the Angus Maximus. Under the new cooked-to-order standard, Carl’s Jr. says its burgers will begin cooking only after a customer places their order before being served directly from the charbroiler.
The company says the systemwide change was made in response to customer feedback and is intended to improve the temperature, texture, and consistency of its burgers.
Carl’s Jr. isn’t the only major burger chain changing how it approaches its signature menu items. Earlier this year, Burger King rolled out its first major Whopper upgrade in nearly a decade after customers complained about burgers arriving “smushed” and messy.
Those changes included a new premium bun, creamier mayonnaise, and sturdier cardboard packaging, with Burger King keeping the Whopper’s price unchanged despite the upgrades.
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