Monster Energy is entering the fast food energy drink trend through a new partnership with Carl’s Jr., bringing six beverages to the chain’s menu for a limited time.
The collaboration, announced on November 12, introduces a lineup called Star Energy, combining Monster Energy Zero Ultra with familiar soft drinks and flavored ingredients. Customers can choose between traditional versions and options topped with creamy cold foam.
The launch comes as fast food chains continue experimenting with energy drink combinations, including beverages made with Red Bull. Carl’s Jr. is taking a different approach by using Monster Energy as the base for its new lineup.
Carl’s Jr. reveals six new White Monster Energy drink creations
The Star Energy lineup features three flavor combinations, each available in a regular version or a “Dirty” variation topped with cold foam.
All six beverages are served in 24-ounce sizes and use Monster Energy Zero Ultra, commonly known as White Monster, as their base.
The full lineup includes:
- Dirty Berry Breeze: Monster Zero Ultra and Powerade topped with cold foam.
- Berry Breeze: Monster Zero Ultra and Powerade.
- Dirty Strawberry Splash: Monster Zero Ultra, Sprite, and artificially flavored strawberry syrup topped with cold foam.
- Strawberry Splash: Monster Zero Ultra, Sprite, and artificially flavored strawberry syrup.
- Dirty Orange Blast: Monster Zero Ultra and Fanta Orange topped with cold foam.
- Orange Blast: Monster Zero Ultra and Fanta Orange.
Google MapsCustomers can also purchase 12-ounce cans of Monster Energy Zero Ultra at participating Carl’s Jr. locations.
According to the companies, Star Energy marks the first Monster Energy Ultra-infused beverage lineup offered by a quick-service burger restaurant.
“Partnering with Monster Energy is a major moment for Carl’s Jr.,” said Burge Diemer, chief marketing officer for Carl’s Jr.
“By pairing two iconic brands with incredibly passionate fan bases, we’re able to create something truly distinctive and delicious for our guests. These Monster Energy Ultra infusions bring a fresh twist to the beverage menu.”
The partnership also comes as fast food restaurants increasingly expand their beverage offerings beyond traditional sodas, with energy drinks becoming part of customized drink menus.
Monster Energy chief marketing officer of the Americas Jordi Gayola said the collaboration was designed to introduce the brand to new customers through different flavor combinations.
“There’s a new star on the Carl’s Jr. menu – the legendary White Monster,” Gayola said. “We look for partners who can take something people already love, give it a twist, and take it to new consumers. Carl’s Jr. does exactly that, and we’re eager for fans to try the full lineup.
I’m Abhishek Sharma, an author at TigerJek.com. I enjoy exploring games, testing different strategies, and turning what I learn into clear, useful guides. My goal is to help players understand the game better and improve without the usual confusion.
