Kraft is making it easier to bring cheese wherever you go with the launch of Pocket Parm, a miniature bottle of grated cheese that clips directly onto your bag.
The new accessory is designed to let customers sprinkle cheese on their food while they’re out, with each bottle featuring a colorful, collectible charm.
The limited-edition release is also giving fans an early look at three new Kraft grated cheese flavors before they arrive in stores nationwide in January 2027.
How to get Kraft’s new Pocket Parm bag clips
Kraft’s Pocket Parm bottles come in three flavors: Tomato Basil Parmesan, Garlic Herb Parmesan, and Cheddar.
Each miniature bottle features a clip that can attach to bags, backpacks, or other accessories, allowing customers to carry grated cheese with them throughout the day.
Kraft“Parmesan has always been a staple for pasta, but we think it deserves a lot more real estate on the plate,” said Dhriti Batra, Director of Kraft Natural Cheese at Lactalis Heritage Dairy.
“With new Tomato Basil and Garlic Herb Parmesan flavors – plus new Grated Cheddar – there are even more ways to add Kraft flavor to everything from pizza and salads to sandwiches and vegetables. Pocket Parm gives fans the first taste of what’s coming next. After all, if you can Parm almost anything, why not take the Parm everywhere?”
However, the miniature bottles won’t be available everywhere.
Kraft is distributing Pocket Parm in limited quantities through special promotional events in Los Angeles and Orlando throughout October.
A custom Kraft Natural Cheese truck began making its way through Los Angeles on October 13, featuring an oversized cheese-inspired dispenser where fans can grab one of the miniature bottles.
The truck will also visit Orlando during the week of October 26, with bottles available while supplies last.
Kraft has not announced plans to sell Pocket Parm nationwide, but the three new grated cheese flavors will be available in full-size bottles across the US beginning in January 2027.
I’m Abhishek Sharma, an author at TigerJek.com. I enjoy exploring games, testing different strategies, and turning what I learn into clear, useful guides. My goal is to help players understand the game better and improve without the usual confusion.
